We have teamed up with Patrick Grant, owner of Savile Row tailors Norton & Sons and head judge on BBC’s Great British Sewing Bee, to tell the story of his revival of British menswear brand E.Tautz and the creation of its flagship store.
“We painstakingly selected materials for our shop in just the same way that we select fabrics for each E. Tautz collection. Our philosophy is straightforward; focus on few but beautiful materials craft them with great care and allow their beauty to speak for itself. Concreate’s functional, richly textured flooring was the perfect choice for our store” – Patrick Grant
In choosing Concreate for the floor of his new shop, Patrick achieved a beautiful, raw concrete finish made from 100% sustainable materials all of which took just 2 days to fit, finish and be ready for use.
The E Tautz store is perfectly situated off London’s busy Oxford St within sight of landmark department store Selfridges, its beautifully ornate Regency frontage leads you into a sleek contemporary retail space. The design is minimalist and elegant relying on crisp clean lines which require a high level of craftsmen ship to achieve. Patrick and his design team wanted a floor with an industrial aesthetic to contrast with the ornate carved portland stone of the exterior, whilst not overpowering the subtle interior design. The natural grey Concreate polished concrete floor panels have been installed throughout the shop floor and basement fitting rooms. The raw appearance of the mottled concrete panelled floor is visually striking but does not overpower the bespoke fittings which include chests, shelving and a sepili wooden staircase all of which sit perfectly on Concreate’s muted tones.
The interior of the store had to be carefully renovated before any work could begin and extensive structural work was carried out on the original wooden floors to make them structurally sound. The chosen floor covering needed to be relatively lightweight with a low profile and Concreate was the perfect solution , it’s 14 mm thick panels can be installed on any flat structural subfloor and at just under 6kg per panel, add minimal weight to the structure. Rob Mathews and his team from Past & Present Flooring we’re given three days to install the floor and needed to carry out the fit while the other trades continued to work. The panels were bonded in a uniform brickwork pattern according to the design and were fully bonded to the plywood subfloor with Concreate adhesive which was a key factor to the speed of the install. The rubber pellets in the adhesive provide a resilient sound absorbent cushion which once set can be walked and worked on straight away, this meant that progress was not hindered, always vital in such a fast paced project.